04.28.14

HILTON MILWAUKEE CITY CENTER AND NEWAUKEE PARTNER TO HOST KENTUCKY DERBY PARTY

Hilton Milwaukee City Center, which is owned and operated by Marcus^® Hotels & Resorts, is partnering with NEWaukee to host a Kentucky Derby Party at the Monarch Lounge inside Hilton Milwaukee on Saturday, May 3, 2014, from 1:00 – 6:00 p.m.

The public is invited to put on their best derby hats and join the party, which will feature two 12-foot projections for screening the race. Guests can grab a table or stand in “The Pit,” which will replicate the high-energy infield of Churchill Downs. Live bluegrass music from Thistledown Thunders, Beef Tea, and DJ Romke will set the stage for an authentic celebration.

“The excitement is already building—Monarch Lounge is going to be the place to watch the derby this weekend,” said Steve Magnuson, Hilton Milwaukee’s vice president and general manager.

In addition to the big race and live music, partygoers will enjoy a derby-themed photo booth, 50/50 raffle, and a hat competition for a free night’s stay at Hilton Milwaukee. The cash bar will serve up traditional Mint Juleps and the hotel will offer complimentary light snacks.

“After a two-year hiatus, we’re excited to bring the derby party back to the public,” said NEWaukee Chief Idea Officer Jeremy Fojut. “This year’s event is going to be bigger and better—we’re even working on getting a live horse there for photo opportunities.”

The Kentucky Derby Party is free and open to the public. For more information on the event and to register, visit newaukee.com/event/newaukees-kentucky-derby-party. Monarch Lounge is located inside Hilton Milwaukee at 509 W. Wisconsin Ave. in downtown Milwaukee.

For more information on the latest news and updates from Marcus Hotels & Resorts, please visit: https://media.marcushotels.com.

About NEWaukee

NEWaukee is a social architecture firm that specializes in building brand loyalty between customers, employees and the community. Through a unique process that combines the increase of information access and the creation of disruptive collisions, NEWaukee has built a following of more than 166,000 subscribers. This movement inspires and activates Milwaukee’s true potential creating a better city for future generations. For more information about NEWaukee, visit www.newaukee.com.

About Hilton Milwaukee City Center

Located in the heart of downtown, the AAA Four Diamond Hilton Milwaukee City Center is a true Milwaukee landmark. In 2011, it became a member of Historic Hotels of America. As Milwaukee’s convention headquarters hotel of choice, Hilton Milwaukee offers the most meeting and event space of any hotel in the city—more than 34,000 square feet—including three ballrooms and 18 well-appointed meeting rooms of various sizes. The hotel’s ballrooms, with their vaulted ceilings and period fabrics, echo the magnificence evident throughout this showpiece.

With 729 renovated guest rooms, Hilton Milwaukee can accommodate nearly any group. Its central location means guests are just moments away from the city’s theater district, the lakefront and Summerfest grounds, Bradley Center sports complex, and Historic Third Ward. Hilton Milwaukee is located at 509 W. Wisconsin Ave. in downtown Milwaukee. For more information on the hotel, visit www.HiltonMilwaukee.com, find the hotel on Facebook (Facebook.com/hiltonmilwaukee), or follow it on Twitter (@HiltonMilwaukee).

About Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 18 hotels, resorts and other properties in 10 states.  A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations.  The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels.  For more information on the latest news and updates, please visit: https://media.marcushotels.com and follow the company on Facebook and Twitter.

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