08.13.15

The Pfister Hotel and Heidel House Resort & Spa Receive Five Awards in 21st Annual Communicator Awards

Heidel House Resort & Spa website, Pfister 120th anniversary book, new Pfister website and Pfister Augmented Reality Art Tour app all recognized in leading international awards program

Milwaukee, Wis., August 12, 2015. . . . . Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced that its owned and managed property, The Pfister Hotel, and its managed property, Heidel House Resort & Spa, won a combined total of five awards from the Communicator Awards, a leading international awards program recognizing big ideas in marketing and communications.

This year’s Communicator Awards, judged by the Academy of Interactive & Visual Arts, garnered more than 6,000 entries from firms and agencies around the world. Awards of Excellence were given to those entrants whose ability to communicate positions them as the best in the field. Awards of Distinction were presented to projects that exceed industry standards in quality and achievement.

Gold Awards of Excellence were won for:
• Heidel House Resort & Spa website – Travel/Tourism category
• The Pfister Hotel 120th Anniversary book, “The History, Art & Imagery of the Pfister Hotel” – Book category

Silver Awards of Distinction were won for:
• The Pfister Hotel website – Hotel & Lodging category
• The Pfister Hotel Augmented Reality Art Tour app – Mobile Apps – Entertainment category
• The Pfister Hotel 120th Anniversary book, “The History, Art & Imagery of The Pfister Hotel” – Photography category

“Our corporate marketing and technology teams continue to focus on content creation and offering engaging experiences for our customers when visiting all of our properties throughout the U.S. We successfully create unique experiences from not only a hotel management company perspective, but consider ourselves hoteliers that strive to touch our guests in meaningful ways,” said Christine Beuchert, senior director, marketing and ecommerce strategy for Marcus Hotels & Resorts.

The Heidel House Resort & Spa website, http://www.heidelhouse.com, is a responsive site that showcases the lakefront property’s beautiful spaces and year-round activities and programming. Within three months of the site’s launch, there was a 330% increase in website visitors from the Chicago market alone, and mobile users were actively engaging in the new site, as evidenced by a 1,700% increase in mobile visits.

The Pfister Hotel 120th Anniversary book, “The History, Art & Imagery of the Pfister Hotel,” captures the timeless beauty and elegance of the world-class hotel through breathtaking original photography by award-winning Milwaukee photographer Jay Filter and stories written by best-selling, award-winning writer Tom Jordan.

The Pfister Hotel website, http://www.thepfisterhotel.com/, is a responsive website designed with impactful imagery, a modern look and feel, and easy navigation for online reservations, amenities, dining options and guestroom features.

The Pfister Hotel Augmented Reality Art Tour app, http://www.thepfisterhotel.com/art-tour, is among the first of its kind in the hotel industry. The self-guided, digital, full-motion app allows users to virtually experience the largest collection of Victorian art housed by any hotel in the world.

For more information, visit the Communicator Awards online: http://www.communicatorawards.com/. For the latest news and updates from Marcus Hotels & Resorts, please visit https://media.marcushotels.com.

About Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information on the latest news and updates, please visit: https://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

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