Grand Geneva Resort & Spa and Timber Ridge Lodge & Waterpark Welcome New Director of Sales and Marketing Brad Lyle
LAKE GENEVA, Wis. (February 21, 2017) – Grand Geneva Resort & Spa and Timber Ridge Lodge & Waterpark are pleased to announce the appointment of Brad Lyles as director of sales and marketing. In his new role, Lyles is responsible for overseeing all communications, marketing and group sales initiatives to continue to attract leisure, business and group travelers to both properties. The award-winning AAA Four-Diamond resort, Grand Geneva Resort & Spa is owned and managed by Marcus® Hotels & Resorts, which also manages family favorite, Timber Ridge Lodge & Waterpark.
“We are thrilled to welcome Brad back to the Grand Geneva team and look forward to his leadership and expertise in marketing and sales continuing to elevate both Grand Geneva and Timber Ridge,” said Steven Magnuson, managing director. “Brad’s extensive experience and result-driven goals align perfectly with the objectives of both resorts and we are excited to continue growing both properties with Brad at the helm.”
An established leader in the hospitality industry, Lyles most recently served at Marcus Hotels & Resorts as the corporate director of sales, producing more than $200 million in total revenues for the division and formalizing many processes and systems to streamline collective marketing efforts and maximize effectiveness. He also served as assistant director of sales at Grand Geneva Resort & Spa from 2012 to 2014 where he revitalized the wedding and sales efforts, resulting in the largest amount of weddings in the resort’s history. Lyles also worked in the sales team with Caesars Entertainment and Starwood Hotels & Resorts, and served as associate director of sales for the Westin Grand Bohemian Resort in Orlando.
In Lyles’ free time, he enjoys basketball, traveling, photography, and spending time with family.
About Grand Geneva Resort & Spa
Grand Geneva Resort & Spa is an award-wining all-seasons resorts set on 1,300 acres in the legendary south-eastern Wisconsin community of Lake Geneva, just 90 minutes from Chicago and 50 minutes from Milwaukee. The property features 355 guest rooms; WELL Spa + Salon; two championship 18-hole golf courses; The Mountain Top, a three-chair/20-run ski and snowboard facility, 62,000 square feet of meeting and convention space and three restaurants. For more information, please visit www.grandgeneva.com and follow us on on Facebook and Twitter.
About Timber Ridge Lodge & Waterpark
The family-friendly Timber Ridge Lodge & Waterpark is located in the legendary southeastern Wisconsin community of Lake Geneva, just 90 minutes from Chicago and 50 minutes from Milwaukee. The property offers a collection of 225 expansive one and two-bedroom suites that are equipped with whirlpool baths, private balconies and spacious living rooms. Full kitchens, which boast full-sized refrigerators, stove-top burners, dishwashers and double sinks, provide complete comfort for families. The lodge also offers its signature 50,000-square-foot indoor-outdoor aquatic wonderland, Moose Mountain Falls – the area’s only Waterpark – as well as a 3,600-square-foot arcade, 3,500-square-foot ballroom and a family barbeque restaurant. For more information, please visit www.timberridgelodge.com and follow us on Facebook and Twitter.
About Marcus Hotels & Resorts